This study is a review of literature to emphasize the importance of data mining and to identify applications related to data mining in digital marketing and customer relationship management. This work will enable data mining techniques to be used effectively and efficiently by businesses and to enable more ARGE activities in this …Web
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to bring a new perspective by focusing the issue of data mining applications, opportunities and challenges in CRM. It covers the topic such as customer retention, customer services, risk assessment, fraud detection and some of the data mining tools which are widely used in CRM. KEYWORDS Data Mining, Customer Relationship Management, DataWeb
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As the Chief Executive Officer of the startup Jaynergy (Pty) Ltd, the leadership role is integral to the company's burgeoning success. Drawing from a rich background in Metallurgical Engineering, this role infuses the mining and commodity trading sectors with a wealth of expertise, propelling Jaynergy's technical and strategic capabilities to the …Web
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Abstract. The study examines the literature on Customer Relationship Management (CRM), with a particular emphasis on CRM's effect on client satisfaction and customer loyalty. CRM is a set of ...Web
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The findings of this study yield an enriched comprehension of contemporary developments concerning challenges, factors driving success, relevant domains, and implementation goals within the realm ...Web
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The findings show that the implementation of data mining is very shallow and varies with firm's size and the nature of the business. Data mining is a relatively new practice for small and medium sized enterprises (SMEs). This study investigates the level of data mining practice being employed by small firms and their motives and interest by implementing …Web
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Strategy. In the Strategy theme (21 papers), early research shows the potential uses and adoption of AI from an organizational perspective (e.g., Akkoç, 2012; Olson et al., 2012; Smeureanu et al., 2013).Data mining (an essential part of AI) has been used to predict bankruptcy (Olson et al., 2012) and to optimize risk models (Akkoç, …Web
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CRM's objectives must be linked to appropriate evaluation criteria to monitor CRM performance, and thus support the decision-making process, quantify investment …Web
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For some, CRM is the term used to describe a set of IT applications that automate customer-facing processes in marketing, selling and service. For others, it is about an organizational desire to ...Web
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The aim of this paper is to: consider the origins, development and scope of CRM; propose adoption of definitions of CRM, relationship marketing and customer management that better clarify the distinctions between them; and address the importance of viewing CRM from a strategic perspective. Many …
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Terms in this set (58) Define CRM. CRM (customer relationship management) is information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships in an organized way. Types of CRM. 4 types of CRM: - Strategic CRM - is a cores customer-centric bisness strategy that aims …Web
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Mine supply chain management (MSCM) relates to estimating, analysing, planning, and scheduling all activities of the whole SC process at the strategic, tactical, and operational levels. These activities include mine sites' selection, mine layout design, surface or underground mining operations, processing raw materials to high-grade mineral ...Web
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A. Mishra et al. Customer Relationship Management: Implementation Process Perspective – 84 – considering customer's needs in all aspects of a business, ensuring customers' satisfaction. By ...Web
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The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in ...Web
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In the information systems, customer relationship management (CRM) is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction with the goal of improving the business relationships with customers. Also, it is the strongest and the most efficient approach to …Web
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The approaches of strategic environmental management used by mining companies in Finland. ... The mining sector has been considered as one of the biggest industrial sectors in the world, which grows in the faster pace with 12.41 percent of CAGR and in addition, the market share is expected to reach 2427.85 billion dollars by 2025 …Web
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Customer relationship management (CRM) is a successful marketing strategy, which has been proven to aid business performance, customer satisfaction and customer retention (Abu Kasim and Minai ...Web
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A narrow perspective of customer relationship management is database marketing emphasizing the ... relationship management. McKenna (1991) has professed a more strategic view by putting the customer first and shifting the role of marketing from manipulating the customer (telling and selling) to genuine involvement ... Customer …Web
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Abstract. Customer Relationship Management (CRM) is a very important growing business practice in today's environment. It is used for managing the interaction between a company and its future and current customers. CRM approach's task is analyzing data about the history of customers with a company.Web
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1. Introduction. When the dynamism of the market causes constant changes in customer expectations, a customer-centered approach to business strategy is required, where the value chain begins and ends with the customer (Díez de Castro et al., 2002).This business approach can be achieved using technological tools for business (Guerola …Web
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1. Functional level: If viewed from a functional perspective, CRM refers to the set of processes that must be in place to execute customer related tasks, such as sales force automation or online campaign management. This CRM perspective is often combined with a strong technology orientation that arises when vendors need to position …Web
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Customer relationship management (CRM) has become a critical research topic for scholars and practitioners, yet most existing CRM research overviews depend on the authors' subjective judgements and are limited to the marketing field, making it difficult to comprehensively understand CRM research. This study combines a quantitative …Web
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, The criticality of risk factors in customer relationship management projects, Project Management Journal 43 (1) (2012) 65 – 76, 10.1002/pmj.20285. Google Scholar; Payne and Frow, 2005 Payne A., Frow P., A strategic framework for customer relationship management, Journal of Marketing 69 (4) (2005) 167 – 176, …Web
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Planning Customer Relationship Management (CRM) Strategies in the Mining and Industry Bank Authors: Saeed Abesy Vahideh Torkan Abstract Today, …Web
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Customer Relationship Management (CRM) means different things to different people. For some, CRM is the term used to describe a set of IT applications that automate customer-facing processes in ...Web
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The aim of this paper is to: consider the origins, development and scope of CRM; pro- pose adoption of deinitions of CRM, …Web
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Strategic Customer Management - March 2013. ... An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon, Industrial Marketing Management, Vol. 33 ... A Review of Definitions and General and Sector-Specific Defining Constructs, Journal of …Web
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Abstract. In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM.Web
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This research model institutes an integrated relationship between big data-driven solutions, information quality, customer lifetime value, strategic decision, and business performance.Web
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The authors gratefully acknowledge financial support from the Teradata Center for Customer Relationship Management at Duke University. Additional funding was provided by the INSEAD Research and Development Department, the Center for Customer Insight (McCombs School of Business, University of Texas at Austin), and the Center for Market …Web
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Examining the literature in the period from 2001-2018 indicates that the research area of product and customer intelligence receives most research attention, and provides a roadmap to guide future research on bridging marketing and information systems through the application of data mining to exploit marketing intelligence from big data. …Web
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Introduction. Over the past two decades, Customer Relationship Management has attracted significant consideration from both academics and professionals as a performance facilitator (Chang et al., 2010, Reinartz et al., 2004, Ryals, 2005), paying greater attention to aspects related to financial and economic factors (Buttle, 2009, Li et …Web
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